The web introduces challenges and opportunities galore for all businesses. From one man band start-ups, through to large multi-nationals - everyone now recognises the need to get a share of the internet pie.
However wanting something and getting something are altogether different animals, as many of us know all too well.
The sad but stark reality is that... only a handful of businesses will ever make a penny online.
Despite their fancy website.
Despite their flash design.
Despite the skill of the programming team, and sadly...
Despite the amount of money they throw at it in most cases.
Having an online presence is important. Having an online presence that is geared towards generating profit is a different thing altogether.
Unless You Are A Big Boy Company With A Big Boy Budget... An Online Presence Is Not Enough - You Need To KNOW How To Generate Online Income And Profits With Little Or No Expense!
Real Life Case Study
TSM Training launched a website for a social media tool, in January of 2010 as a test project.
Development Time In Months: 8 Months
Development Budget: $15,000 (Programming Costs etc)
Launch Date: 5th January 2010
Turnover in First Quarter Of 2010: $250,000 +
Profit in first Quarter: 60%
Conversion Rate: As high as 11% conversions (visitors to sales).
Target For Year: $1 million +
Advertising/Marketing spend/cost: ZERO! Zilch, Nada, Nothing.