Sales prospecting is one of the areas that most people find extremely hard to do. Not surprisingly, it has the most profound impact on the number of sales a person makes if they have to do the prospecting themselves. The better they are at prospecting for potential clients, the more sales they will make. The worse they are, the less sales they will make. Stands to reason doesn’t it?

However, people who do a lot of prospecting and do it well, can often still find themselves in a situation where they generate lots of leads, but get very little or no sales as a result of the leads they’ve generated.

Why? They don’t really fully understand HOW to prospect. To get a better understanding of HOW to prospect effectively, an interesting comparison can be made with the way business online and generating leads and sales online works.

Prospecting For Sales – A Comparison With Online Marketing

So how do you learn to prospect? Well the biggest lessons can be drawn from what a person has to do to get sales online.

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